I have been reading a very interesting book by Jonah Berger, “Contagious, Why things catch on” which states that those things which are awe inspiring are very much likely to be shared and go viral.

Given was the example of Susan Boyle’s first audition on Britain’s Got Talent having over 100 Million views… because it was so awe inspiring…

In fact, if you go to youtube, and start typing Susan Boyle, by the time you write in “Su” the top two videos on youtube are both of Susan Boyle, including her first audition where-in she gives her truly awe inspiring performance.

See it and be moved.

Hugs y’all.